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The Magnetic Pipeline System: Your Pipeline Stops Depending on You

Everything you have built to win clients points back at you. We created a system that does the selling instead, so the pipeline keeps moving while you are in delivery, on holiday, or simply busy.

What Is the Magnetic Pipeline System?

The Magnetic Pipeline System is selling capacity that is not you.

Most founder-led businesses still sell the hard way. The founder writes the posts, takes the calls, sends the follow-ups, and chases the deals. The pipeline only moves when the founder moves it.

The 90-Day Magnetic Pipeline System replaces all of that. It's a connected engine of eight working parts (your LinkedIn profile, your content, your offer, your landing pages, your lead magnets, your CRM, your automations, and the data behind them), and each one takes over a job you currently do personally. You still choose how much selling you want to do. You stop having to do it for anything to happen.

Here's how it works in plain English:

  • radio_button_checked A prospect finds you on LinkedIn.
  • radio_button_checked Your LinkedIn profile, posts, and landing pages make the case for you.
  • radio_button_checked If they're ready to buy, they buy.
  • radio_button_checked If they're not, a lead magnet captures them and an email sequence keeps them warm.
  • radio_button_checked They come back when they're ready, already pre-sold.

You don't have to be the salesperson anymore. The system is.

Five Problems That Look Separate and Are One

The instinct is to fix growth by hiring more salespeople or stitching together more agencies. The math gets harder, not easier, and the pipeline still depends on someone doing the manual work. The fix isn't a better salesperson. It's a system that does the selling for you.

  • radio_button_checked LinkedIn presence doesn't convert. Your profile gets visits but no DMs. Posts get likes but no buyers.
  • radio_button_checked You post consistently and nothing happens. Content goes out, the algorithm shows it to your network, the inbox stays empty.
  • radio_button_checked The offer is hard to explain. Every prospect needs the pitch from you, because there's no asset, page, or doc that does the explaining.
  • radio_button_checked Nothing captures the 95% who aren't ready today. A prospect lands on your site, isn't ready to buy, and leaves with no way to stay in the loop.
  • radio_button_checked The website is a brochure, not a growth asset. It describes what you do but drives nobody toward a next step.

If the pipeline ran without you running it, how much further could the business go?

What You Actually End Up With

Ninety days from now, this is what is different.

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Qualified Conversations, Not Clicks

Five people asking what it costs, booked on your calendar or replying about price and timing. Guaranteed, or half the build fee is never owed.

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Your Week Back

The posting, the chasing, the follow-up and the pitching stop being yours. You choose how much selling you do, instead of doing all of it.

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An Offer That Explains Itself

A page does the 45-minute pitch. Prospects arrive already knowing what it is, what it costs and what they get.

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Nothing Leaks

The 95% who are not ready today get captured and stay warm, instead of leaving and never coming back.

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Growth Without Another Hire

Capacity comes from the system rather than headcount. The whole year costs less than one mid-tier salesperson.

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Numbers Instead of Guesses

You can see which part of the pipeline is producing and which part is costing you, week by week, without asking anyone.

Built for Founders Who Are Still the Only One Selling

For founder-led B2B services charging $5k+ who are stuck at a revenue ceiling, watching pipeline slow, or unwilling to scale by hiring more salespeople.

Coaches Consultants Fractional Executives Founder-Led B2B Services SaaS Founders Agencies

Not a fit if you sell low-ticket commodities, already run a full sales org, or you'd rather hire more salespeople than build the system.

Eight Jobs You Currently Do Yourself

Below are all the components that make up the Magnetic Pipeline System.

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LinkedIn Optimization

Profile rebuilt to convert visitors into leads. Content system with named pillars and a posting cadence that compounds authority over time.

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Offer Optimization

Sharpen the offer until prospects buy without explanation. Clear outcome, named guarantee, value stack, pricing anchored to real value.

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Lead Magnets

Your own workshops, webinars, calculators and swipe files. Each one hands a visitor an instant win and filters real buyers from freebie hunters.

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Landing Pages

High-conversion pages that host the lead magnet, capture intent, and qualify leads before they ever touch a calendar.

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Automation

Anything that runs without manual touch: email sequences, follow-ups, content engine, notifications, data collection. Runs while you sleep.

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Lead Management

CRM and pipeline tracking synced with LinkedIn, email, and landing pages. Every lead captured, tagged, and traceable.

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Track and Measure

Capture the metrics that matter (Lead Velocity, Cost Per Lead, conversion rates) and feed them back so every decision is grounded in what's happening.

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Test and Improve

A/B testing on headlines, hero copy, lead magnets, and offers. Every page ships with a hypothesis; iteration is built in, not bolted on.

Every Piece Hands Off to the Next One

Top of Funnel: Visibility and Trust

LinkedIn Optimization. Content Engine.

Your ideal buyer lands on a profile that immediately tells them what you do and proves you're the right person to do it. Posts follow named content pillars on a cadence the algorithm rewards.

Mid Funnel: Lead Capture

Lead Magnets. Landing Pages. Automation.

Lead magnets give visitors a reason to share an email. Landing pages convert intent into CRM data. Automation keeps the conversation alive while the prospect decides.

Bottom of Funnel: Offer and Close

Offer Creation/Optimization. Offer Landing Page.

The offer landing page replaces the discovery-call grind. The prospect lands with the buy decision already made. The close happens before any conversation.

Lead Management, Track and Measure, and Test and Improve run across all three stages. Every interaction tracked, every metric fed back, every page tested.

Seven Phases, and the Order Is the Point

Seven phases, built in order. The offer comes first, and everything after it compounds on that foundation. Each phase earns the next, and every deliverable maps to one of the eight areas above.

Phase 1 Audit and Action Plan 1 Week

Before we build, we audit. We map exactly where pipeline is leaking, what's working, and what to fix first.

  • arrow_forward Deep-Dive Audit: Comprehensive review of LinkedIn profile, current offer, landing pages, lead magnets, and existing CRM.
  • arrow_forward Report of Findings: What's working, what's leaking, where pipeline is dying.
  • arrow_forward The Action Plan: Step-by-step roadmap showing what we install, in what order, and the expected result for each piece.
Phase 2 Offer Creation/Optimization 1-2 Weeks

This comes first, and it is the one phase we do with you rather than for you. Nobody can supply your expertise, your voice or your pricing judgement on your behalf, so your client portal walks you through it step by step and saves as it goes. Everything we build afterwards sits on this.

  • arrow_forward Offer Engineering: Rebuild the core offer using the Magnetize Framework. Clear outcome, named guarantee, value stack, and pricing anchored to real value.
  • arrow_forward Offer Landing Page: A high-converting page that replaces the 45-minute pitch, so prospects buy without a sales call.
Phase 3 CRM Integration 1 Week

This comes early, not late. Nothing that happens after it can be captured, tagged or counted without it, and a guarantee you cannot count is not a guarantee.

  • arrow_forward CRM Integration: Landing pages wired into the CRM so every lead is captured, tagged, and traceable.
  • arrow_forward Automation: Outreach, landing pages, CRM, and automation connected so the conversation keeps moving while the prospect decides.
Phase 4 LinkedIn Profile and Website Refresh 2-3 Weeks

With the new offer locked, we update both public-facing surfaces so they sell it clearly.

  • arrow_forward LinkedIn Profile Overhaul: Full optimization of headline, banner, About, Featured, and Experience. The profile becomes a lead-converting asset built around the new offer.
  • arrow_forward Website Refresh: Update the homepage and every page that touches a lead so they reflect the new offer and route prospects toward it.
Phase 5 Outreach Ongoing

Outreach starts here, around week six, because by now the offer page, the CRM and your profile are all live. There is somewhere to send people and somewhere to put them.

  • arrow_forward LinkedIn Content Strategy: Ongoing posting built around the new offer to attract decision-makers.
  • arrow_forward Engagement: Daily engagement that warms up the right prospects before you ever reach out.
  • arrow_forward Email Outbound: Outbound to the connections you make on LinkedIn, turning new connections into conversations.
Phase 6 Lead Magnets and Landing Pages 2-3 Weeks

We build the assets that carry the offer and turn attention into captured leads.

  • arrow_forward Lead Magnets: A workshop, webinar, calculator, swipe file or guide that gives visitors a reason to share an email.
  • arrow_forward Landing Pages: High-conversion pages that turn intent into CRM data before any conversation happens.
Phase 7 Track and Iterate Ongoing

With the system live, we move into optimization. Real data, hypothesis-driven changes, no guesswork.

  • arrow_forward Precision Tracking: Dashboards that track every click, lead, and customer so you know exactly where revenue comes from.
  • arrow_forward Data-Driven Measurement: Regular system reviews. We measure performance against a baseline, not a vibe.
  • arrow_forward Offer Refinement: Continuously test and refine the messaging and offer based on how the market actually reacts.
Build complete About 9 Weeks

Outreach starts at week six, not after the build. The 600 connection requests run from week six to week twelve, which puts the conversations around day eighty eight.

Before and After, Piece by Piece

Every piece of the pipeline, the way it runs now and the way it runs after the build.

Without the System

  • cancel Revenue swings month to month. You can't plan, hire, or invest with confidence.
  • cancel The offer lives in your head. Every prospect needs the full pitch on a call.
  • cancel A LinkedIn profile gets visits but no DMs from qualified buyers.
  • cancel Landing pages describe what you do. Visitors bounce without converting.
  • cancel The 95% not ready today leave and never come back.
  • cancel Leads scattered across DMs, inbox, and spreadsheets. Nothing lives in one place.
  • cancel Follow-up is manual. Hot leads go cold while you're focused on delivery.

With the Magnetic Pipeline System

  • check_circle Predictable weekly pipeline you can plan, hire, and invest around.
  • check_circle A packaged offer with a named guarantee closes deals without a discovery call.
  • check_circle A LinkedIn profile converts visitors into qualified DMs from buyers.
  • check_circle Landing pages built for one conversion. Visitors become qualified leads, not bounces.
  • check_circle Lead magnets capture the 95% and stay in front of them until they're ready.
  • check_circle CRM syncs every email reply and landing page submission. Every lead lives in one place.
  • check_circle Automated sequences keep every lead warm. None fall through the cracks.

What It Costs, and What You Are Already Paying Instead

Every founder-led business already pays to solve this. Most of them just never see the invoice.

What You Would Otherwise Spend
Hire a salesperson
Plus commission, three months to find one, and six more before they are useful
$120,000/yr
Hire a lead generation agency
Handed a list of names, with nothing built that outlasts the contract
$3–8,000/mo
Keep doing it yourself
Ten hours a week on calls, posting, follow-ups and chasing, at your own rate. It never shows up on an invoice
$130,000/yr

Here is what the build contains. One price, and it is the only number on this page:

The Build
Audit and Action Plan
Full audit of your offer, LinkedIn, website, and pipeline, plus the roadmap
Offer Creation/Optimization
Rebuilt core offer and a high-converting offer landing page
LinkedIn Profile and Website Refresh
Profile and website updated to sell the new offer
Lead Magnet and Landing Page
1 lead magnet with its own high-conversion landing page
CRM Integration
Everything connected to your CRM as one machine
Outreach
600 connection requests against your ICP list, worked continuously across the engagement rather than in a single burst
Track and Iterate
Tracking and dashboards set up so every lead and result is measured
Bonus: LinkedIn Content Strategy and Posting Ideas Guide
A ready-to-use content strategy plus a bank of posting ideas built around your offer
Included
Bonus: First Engagement Month Free
Your first month of ongoing management is on us
Included
Your Initial Investment $5,000
$2,500 when you approve the final offer. $2,500 once five qualified conversations have landed.
Magnetic Momentum Monthly
Strategy & Access
Weekly sync call
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General consulting on offer, positioning, and pricing
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Direct access between calls
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Build & Assets
Lead magnet creation
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Landing page creation
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Website updates and new pages
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Systems & Ops
System integration across CRM, LinkedIn, and automations
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Outreach sequence writing and optimization
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Reporting dashboard, kept current
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ICP and prospect list refinement
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Tool audits
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Your Monthly Investment $2,000/mo

A $5,000 build and $2,000 a month, against the $120,000 you would spend on any of the alternatives. Your first month is free.

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The Offer-First Guarantee

The build fee is split in two. $2,500 when you approve the final offer, and the remaining $2,500 only once five qualified conversations have landed. If they never land, the second half is never owed.

We send 600 connection requests against your ICP list. If those do not produce five qualified conversations, the second half is never owed.

A qualified conversation is someone who booked a call, replied asking about price, scope or timing, or submitted an application. A download is not one. We will report those too, but we do not guarantee them, because an email address is not someone asking what it costs.

Apply to see if we're a fit.

Get Started

One Client Pays for the Whole Build

The math, without the spreadsheet.

5

Qualified conversations, guaranteed

People asking what it costs, not email addresses. Half the build fee isn't due until they land.

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New salespeople to hire

Growth comes from the system, not headcount. Less than one mid-tier sales hire covers the entire annual investment.

1

Closed engagement pays for the build

One $5k+ client covers the build fee. Every client after that is upside on the system.

FAQs

Yes, if you're a founder-led B2B service charging $5k+ per engagement (or $2k+/mo on retainer) and your ideal customers are on LinkedIn. Coaches, consultants, fractional executives, B2B service businesses, SaaS founders, and agencies are our typical fit. If you sell low-ticket commodities or already run a full sales org, this isn't built for you.

Most LinkedIn tools are spam engines that burn your reputation. We don't operate that way. The Magnetic Pipeline System builds a high-authority presence: targeted profile, content that compounds, warm conversations triggered by real signal. The work is precise, not bulk.

That's what Phase 3 is for. We rebuild the offer using the Magnetize Framework: clear outcome, named guarantee, value stack, pricing anchored to real value. The result is an offer landing page that replaces the 45-minute pitch.

That's the goal. Lead magnets, content, and the offer landing page handle the qualification and the pitch before any conversation happens. By the time a prospect reaches you, they've already decided to buy. The call shifts from discovery to onboarding or strategy.

Everything is done for you except the offer, which is done with you. That one phase needs your expertise, your voice and your pricing judgement, and nobody can supply those on your behalf, so your client portal walks you through it step by step in your own time rather than in a diary. After that your involvement is a weekly review. The system runs the day-to-day; you stay focused on the work only you can do.

No. The system isn't a popularity contest. We use targeted assets to attract the right buyers, not a broad audience play. A 500-connection profile that closes high-ticket deals beats a 50,000-follower account that doesn't.

No. Lead gen agencies hand you a list of names and disappear. We install permanent acquisition infrastructure into your business, run it with you, and tighten it as the data comes in. You own the system. Growth partner, not vendor.

A few standard tools (LinkedIn, email platform, CRM). We handle integration and setup. The stack stays lean. We build infrastructure, not tech debt.

The catch is that you have to actually be good at what you do. We can build the system, but we can't automate a weak offer or a lack of expertise. Most founder-led services don't take this path because it requires committing to systems over hustle. That's a real choice; not everyone makes it.