From Order-Taking to an Autonomous Sales Engine: Scaling a Screen Printer with HighLevel

We replaced a legacy web presence with a unified HighLevel ecosystem—integrating automated booking, smart IVR routing, and a direct sync to Printavo to drive seamless production.
Results
3x
Increase in sales appointments
24/7
Self-service booking
80%
Faster lead qualification

Project Overview

Meltdown Creative Works is a powerhouse in the custom apparel and signage industry, but their growth was limited by a low-performing website and disconnected software. We were brought in to overhaul their digital presence and build a unified "Success Engine" using HighLevel. By syncing their sales pipeline directly with Printavo and automating the booking and qualification process, we transformed their shop from a reactive order-taker into a proactive, high-efficiency sales machine.

Problem

The staffing agency was historically trapped in a "lagging" sourcing cycle:
1

Underperforming Web Assets

The original site acted as a static brochure rather than a lead-capture tool, missing opportunities to convert high-intent traffic.

2

Disconnected Operations

A critical lack of synchronization between sales tools and Printavo production software led to data silos and administrative friction.

3

Scheduling Bottlenecks

Coordinating discovery calls was a slow, multi-step process that lacked automated reminders and real-time availability.

Our Solution

We engineered a centralized digital infrastructure that transforms Meltdown Creative Works from a reactive shop into a proactive sales powerhouse. By bridging the gap between their public-facing website and their production floor, we created a "Zero-Friction" journey that captures, qualifies, and schedules leads before syncing them directly into their fulfillment pipeline.

The Approach:  

  • High-Conversion Digital Hub: We launched a high-speed and local SEO friendly website designed to capture leads across all service lines—Screen Printing, Embroidery, and Signs—ensuring every visitor has a clear path to inquiry.
  • Automated Booking Infrastructure: We implemented a self-service scheduling engine that allows prospects to book consultations instantly, featuring automated SMS and email reminders to maximize show-rates.

  • Smart IVR & Call Logic: We built a custom Interactive Voice Response system that programmatically qualifies callers and routes them to the appropriate department, protecting the production team from unqualified interruptions.

  • Unified Printavo Integration: We engineered a custom data bridge that pushes “Won” leads from the HighLevel CRM directly into the Printavo production pipeline for immediate fulfillment.

Ready to Automate Your Growth?

WWhether you want to replicate these exact results or need a custom-built engine for your specific niche, let’s build the systems that turn your manual bottlenecks into autonomous revenue.

Services Provided

Lead Gen
We launched an automated "Revenue Recovery" engine that programmatically re-engaged Meltdown’s database of over 4,000 past customers, turning stagnant contacts into immediate repeat orders.
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Automation
We developed an end-to-end communication architecture featuring smart IVR routing and automated online booking to ensure leads are captured and scheduled 24/7 without human intervention.
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Optimization
We replaced a legacy web presence with a conversion-optimized site and a HighLevel CRM that bridges the gap between sales and the Printavo production floor.
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What We Created

Below are the core assets we delivered for Meltdown Creative Works, featuring the high-conversion website, the integrated HighLevel workflows, and the automated communication systems that unified their sales and production operations.